Washington (Reuters)– should President Donald Trump and tweeter ultimately the part way, his campaign has a backup plan at the ready to get his voice out.
Tensions between Trump and the massaging platform escalated last week after Twitter began to label some of his tweets with a fact-check. Trump responded with an exclusive order that threatens to curtail some legal protection enjoyed by social media companies.
Trump’s campaign has been building an alternative channel for him for months, a smartphones app that aims to become one-stop news, information, and entertainment platforms for his supporters in part because of concerns that the president would lose Access to the Twitter platform, said his campaign manager, Brand parscale.
The trump app, which was launched in April, has since often placed among the Top 10 in Apple’s ranking of news apps, sometimes above those of individual news organizations such as CNN, the New York Times, and Reuters.
We have always been worried about Twitter and Facebook taking use offline and this serves as a backup, ” parscale told Reuters.
He spoke before Twitter for the first time prompted readers to check the facts in Trump’s tweets last week, warning that his claims about mail-in ballots were false and had been debunked by fact-checkers.
For supporters, the new app is where they can get the latest campaign news, watch campaign-produced, prime-time show hosted by Trumps’ allies all earn rewards points for making phone calls or signing people up for the app.
For the campaign, it is a pandemic-proof substitute to Trump’s signature rallies and a kay tool to collect crucial data that can help micro-target voters ahead of November’s election. Trump will face presumptive Democratic presidential nominee Joe Biden in the Now.3 contest.
With millions of Americas stuck at home and campaign rallies passed due to the coronavirus, successful digital organizing can make a difference, digital strategies in both parties say.
Singing into the app requires a call phone number, which then allows the campaign to send the user regular text message lauding Trumps or asking for donations.
“The most important, golden thing in politics is a cell phone number, ” sen parscale, who ran trumps digital efforts in 2016 before leading the 2020 campaign.
“When we receive cellphone numbers, it really allows us to identify them across the databases. who are they, voting history everything?
Rewards point that user can earn by getting other people to sign up for the app can be used to buy campaign gear or even score a meeting with Trump himself, the campaign said.